Today's post is really just a random thought - the lead that you receive by way of a genuine referral is 1000x more powerful than any you can hope to get from a random advertisement.
When you place an ad, you really ought to be carefully considering who will see it. Sending something to 10,000, or even 100,000 people is nice - unless there are no engaged couples among those people looking to hire "a you".
Are you investing more time and money in littering the planet with your ads, or getting your message into the hands of people who need what you sell?
Food for thought.
Shayna Walker, Life in Weddings
Thanks Kara. I am so saddened by stories from colleagues this week who said they advertised somewhere because the ad rep called so many times they were afraid he would never go away. What a lame reason for spending money. Makes me so angry. If your audience is being reached, great, otherwise, invest time and money in making your product THE one that is top of mind when your colleagues are asked for referrals.
Posted by: Shayna Walker | 03/22/2011 at 07:07 PM
You're so right once again...I'd add that if you aren't getting any leads from referrals you should probably look into what you're doing wrong. If people like your work they'll refer you to their clients. If they don't like your work, they won't.
Posted by: Kara Buntin | 03/22/2011 at 06:53 PM